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Thursday, January 5, 2012

Time to give up smoking – or not

Public health officials in Norway have launched what is being described as an aggressive campaign aimed at stamping out smoking.

According to a story by Michael Sandelson for The Foreigner, the campaign, ‘Time to quit?’, is costing NOK19 million.

An Australian film containing vivid scenes of some of the consequences of smoking, including the doubled risk of strokes, will be screened on national television as part of the drive.

According to health officials, the footage, dubbed into Norwegian, has been thoroughly tested and shown to have been extremely effective in the US, Australia, and several European countries.

One seeming problem with the campaign, however, is its title.

The question mark at the end seems to indicate that even the people who devised the campaign cannot make their minds up.

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