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Friday, November 16, 2012

RAI Highlights its Total Tobacco Strategy

Innovation and operating progress brand equity are essential aspects of Reynolds American Inc.’s (RAI) whole tobacco strategy. The Winston-Salem, N.C.-based cigarette maker, pointed out its overall tobacco strategy in the context of the evolving customer and the present regulatory environment at its yearly Investor Day held in New York Nov. 12. In accordance with Bonnie Herzog, managing director of beverage, … Continue reading

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