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Friday, March 22, 2013

Tobacco companies evaded FDA ban on ‘light’ cigarette descriptors


The research explains how Philip Morris got rid of the terms “light,” “ultra-light,” and “mild” from cigarette packs and replaced new brand names and colors. For instance, the “Marlboro Light” brand was called “Marlboro Gold,” “Marlboro Mild” was called “Marlboro Blue,” and Marlboro Ultra-light” was called “Marlboro Silver.”

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